Shows / The 1% Edge
The 1% Edge
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate…
Episodes
The 1% EdgeE89 - AI Can't Replace This | Eric Hugunin
In this episode, Carlos Nouche interviews Eric Hugunin, VP of Sales at Ringover, about the irreplaceable human touch in sales amidst AI advancements. They…
The 1% EdgeE88 - Transforming Business with AI: A New Approach | Lena Chukhno
In this episode of the 1% Edge Podcast, Carlos Nouche and Lena Chukhno discuss the evolving landscape of go-to-market strategies for AI solutions. They explore…
The 1% EdgeE87 - Winning with Rhythm: The Key to Sales Leadership | Michael Biedermann
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with sales leader Michael Biedermann about the importance of rhythm and foundations in sales…
The 1% EdgeE86 - The Art of Closing Techniques for Sales Professionals | James Muir
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with James Muir, founder and CEO of Best Practice International, about effective sales…
The 1% EdgeE85 - Winning at Work and Home: The Myth of Balance | Cory Carlson
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Cory Carlson, an author and executive coach, about the challenges and strategies of…
The 1% EdgeE84 - Changing The Sales Mindset | Brent Adamson
In this episode of the 1% Edge, host Carlos Nouche engages with Brent Adamson, a renowned author and researcher in B2B sales. They explore the evolving…
The 1% EdgeE83 - The Hidden Truth About AI: It All Starts With Data | Ann Davis
In this episode of the 1% Edge podcast, Carlos Nouche speaks with Ann Davis, CRO at Crunchbase, about the critical role of data in AI, the challenges…
The 1% EdgeE82 - Sales Is Changing Forever: The Future of B2B Sales Explained I Kyle Hegarty
In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with global sales trainer, keynote speaker, and author Kyle Hegarty to discuss how the…
The 1% EdgeE81 - The Conversation to Action Gap: How AI Is Changing Work and Sales I Warren Kucker
In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with Warren Kucker, Co-founder at Basiq.Work, to discuss one of the biggest hidden…
The 1% EdgeE80 - Discovery That Converts: How to Quantify Business Pain | Meredith Chandler
In this episode of the 1% Edge podcast, Carlos Nouche speaks with Meredith Chandler, head of sales at Aligned, about the critical role of discovery in the…
The 1% EdgeE79 - Building Genuine Relationships in Sales and Business I Larry Long Jr
In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with keynote speaker, sales coach, and CEO of LLJR Enterprises, Larry Long Jr., to discuss…
The 1% EdgeE78 - Building a High Performance Sales Culture I Todd Priest
In this episode of The 1% Edge, Carlos Nouche sits down with sales leader Todd Priest to explore what truly creates a strong and lasting company culture. Many…
The 1% EdgeE77 - From Reactive Training to Predictive Enablement in Sales I Christina Brady
Sales teams spend millions on training, enablement tools, and coaching programs, yet many still struggle to improve performance. Why does traditional sales…
The 1% EdgeE76 - The Patterns Others Miss | S.J. King
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with S.J. King, an author and former CEO, about the importance of recognizing patterns in…
The 1% EdgeE75 - The 1% Improvement Mindset That Builds Great Leaders I Jarrod Lopiccolo
In this episode of the 1% Edge podcast, Carlos Nouche and Jarrod Lopiccolo discuss the importance of striving for incremental improvement in both personal and…
The 1% EdgeE74 - How to Build a Powerful Personal Brand on LinkedIn Using AI | Mandy McEwen
In this episode of the 1% Edge podcast, Carlos Nouche speaks with Mandy McEwen about the significance of personal branding in the age of AI, particularly on…
The 1% EdgeE73 - How comedy skills can transform the way teams communicate, collaborate, and lead
In this episode of the 1% Edge podcast, Carlos Nouche interviews Kevin Hubschmann, founder of Laugh Dot Events, about how comedy skills can enhance…
The 1% EdgeE72 - How do you sell based on Value? | Eric Shaver
The conversation explores the critical gap in financial literacy among enterprise salespeople and the importance of effective communication with executives…
The 1% EdgeE71 - BREAKING THE SILOS OF SALES AND PRE-SALES | Art Fromm
In this episode, Carlos Nouche and Art Fromm discuss the critical relationship between sales and pre-sales teams, emphasizing the need for collaboration and…
The 1% EdgeE70 - BUILDING A GREAT COMPANY CULTURE THAT LASTS | Jeff Forrest Sr.
Most company cultures don't survive leadership transitions or tough years. WPC's has thrived for 50 years across three generations. Jeff Forrest Sr., President…
The 1% EdgeE69 - Leading Sales Teams in the Age of AI Agents | Kristie K. Jones
In this episode, Kristie K. Jones, author of Selling Your Way IN and founder of Sales Acceleration Group, explores what it takes to lead effectively when your…
The 1% EdgeE68 - Stop Making These Sales Meeting Mistakes | Mario Martinez Jr.
In this episode, Mario Martinez Jr., CEO and Founder of Vengreso and creator of FlyMSG, shares proven strategies to cut through the noise and engage today's…
The 1% EdgeE67 - THE POWER OF EMPATHY IN BUSINESS | John DeRaeve
In this episode of the 1% Edge podcast, host Carlos Nouche and guest John DeRaeve explore the profound impact of empathy in both sales and leadership. They…
The 1% EdgeE66 - Mastering the Art of Hiring | Scott Barton
In this episode of the 1% Edge podcast, host Carlos Nouche and guest Scott Barton, Head of Sales at Bluevine, delve into the intricacies of hiring the right…
The 1% EdgeE65 - UNLOCKING BUSINESS GROWTH THROUGH MARKETING STRATEGIES | Lisanne Murphy
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Lisanne Murphy, founder of Lumina Growth Lab, about unlocking business growth through…
The 1% EdgeE64 - REVOLUTIONIZING SALES: AUTOMATED GO-TO-MARKET STRATEGIES | Dave Boyce
In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Boyce discuss the evolving role of sales managers in today's business environment. They explore…
The 1% EdgeE63 - THE POWER OF PEOPLE-FIRST CULTURE | Aron Bohlig
In this episode of the 1% Edge Podcast, Carlos Nouche and Aron Bohlig discuss a three-part actionable playbook for closing seven-figure deals that require…
The 1% EdgeE62 - Why “experience” is the most Underestimated Competitive Advantage in modern organizations
In this episode of the 1% Edge podcast, host Carlos Nouche engages with Shane Yost, founder and CEO of XA³, to explore the critical role of experience as a…
The 1% EdgeE61 - UNLOCKING THE SECRETS OF TOP SALES PERFORMERS | John Westman
In this episode of the 1% Edge Podcast, host Carlos Nouche interviews John Westman, a VP at Citius Pharmaceuticals, Inc and author of 'Client Champion.' They…
The 1% EdgeE60 - THE BEAUTY OF THE JOURNEY: LESSONS FROM LIFE | Graeme Coyne
In this episode of the 1% Edge podcast, host Carlos Nouche and guest Graeme Coyne delve into the concept of purpose, exploring how it relates to personal and…
The 1% EdgeE59 - THE POWER OF PEOPLE FIRST CULTURE | Sean Farrell
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Sean Farrell, CEO of QDS, about the importance of a people-first culture in business…
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E58 - Why Sales Performance Is Stagnating: The Growing Seller & Buyer Disconnect | Andy Paul
In this episode of the 1% Edge Podcast, Carlos Nouche and Andy Paul discuss the stagnation in sales performance despite increased investments in training and…
The 1% EdgeE57 - PRACTICAL WAYS THAT MAKE HUMANS MORE PRODUCTIVE WITH AI | Matt Ericksen
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Matt Ericksen, Vice President of Sales and Operations at Griswold, about practical ways…
The 1% EdgeE56 - ART OF DETACHMENT AND IT'S ROLE IN SALES, SALES LEADERSHIP, AND EVEN CULTURE | Warren Spiwak
In this episode of the 1% Edge Podcast, Carlos Nouche and Warren Spiwak discuss the art of detachment in sales, emphasizing the importance of building trust…
The 1% EdgeE55 - THINK OUTSIDE THE BOX, ESPECIALLY WHEN IT COMES TO SALES | Miram Ebrahim
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Miram Ebrahim about the importance of thinking outside the box in sales. They discuss how…
The 1% EdgeE54 - THE POWER OF RELATIONSHIPS IN BUSINESS AND IN LIFE | Jakob Wahl
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jakob Wahl, President and CEO of IAAPA, about the significance of relationships in…
The 1% EdgeE53 - PUTTING IN THE REPS: THE SECRET TO GROWTH IN SALES, LIFE, AND BEYOND | Jarrett Hopper
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jarrett Hopper, Vice President of Sales at Savista, about the importance of 'putting in…
The 1% EdgeE52 - GROWING A BUSINESS FROM ZERO AND DOING SOMETHING GOOD FOR THE WORLD | Cole Tenney
In this episode of The 1% Edge, host Carlos Nouche sits down with Cole Tenney, President of Woobie, to discuss what it takes to grow a mission-driven business…
The 1% EdgeE51 - NAVIGATING HUMAN CONNECTION IN THE AI ERA | Karen Eber
In this episode of the 1% Edge podcast, host Carlos Nouche engages with Karen Eber, an expert in storytelling and communication, to explore the complexities of…
The 1% EdgeE50 - HIGH-TOUCH ENGAGEMENT IN TODAY'S DIGITAL WORLD | Brian Leonard
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Brian Leonard, Vice President of Sales at Quill, about the significance of high touch…
The 1% EdgeE49 - WORK LIKE YOU LIVE | Chris Faklaris
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Chris Faklaris, a former professional soccer player and current CRO at Kahua, about the…
The 1% EdgeE48 - MASTERING THE ED-TECH GAME | Ari Paparo
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising…
The 1% EdgeE47 -THE CUSTOMER GROWTH STALL - SIGNALS THAT MOST COMPANIES MISS | Ellie Wu
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Ellie Wu, founder of C-Suite CX, about the phenomenon of customer growth stalls. They explore…
The 1% EdgeE46 - MAXIMIZING SALES PERFORMANCE IN A CHANGING ENVIRONMENT | Dave Brock
In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Brock discuss the evolving role of sales managers in today's business environment. They explore…
The 1% EdgeEP45 - THE NEW SALES PLAYBOOK FOR 2025 | Dan Tyre
In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Dan Tyre, a seasoned sales expert and founder of Tyre Angel. They discuss the evolving…
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E44 - NAVIGATING WORK-LIFE BALANCE | Mark Reynolds
In this episode of the 1% Edge podcast, Carlos Nouche and Mark Reynolds discuss the complexities of achieving work-life balance. They explore personal…
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E43 - SELL LIKE NO-ONE ELSE: 3 WINNING TRAITS FOR TODAY'S MARKET | David Galvin
In this episode of the 1% Edge podcast, host Carlos Nouche and guest David Galvin discuss the essential traits that differentiate successful salespeople in…
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E42 - VALUE CREATION IN SAAS : A NEW APPROACH | John Lepto IV
In this episode of the 1% Edge Podcast, Carlos Nouche interviews John Lepto IV, Chief Revenue Officer at Clear Go-To-Market, discussing the intricacies of…
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E41 - DEBUNKING MARKETING MYTHS FOR BUSINESS SUCCESS | Rodolfo Haenni
In this episode of the 1% Edge podcast, Carlos Nouche and Rodolfo Haenni discuss the common myths surrounding marketing and its critical role in business…
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E40- BUILDING A STATUP BASED ON DELIVERING VALUE | Ashok Rajan
In this episode of the 1% Edge Podcast, Carlos Nouche and Ashok Rajan discuss the importance of building a startup focused on delivering value rather than just…
- The 1% Edge
E39 - MASTERING COACHING AND PERFORMANCE MANAGEMENT | Ian Grace
In this episode of the 1% Edge podcast, Carlos Nouche and Ian Grace discuss the critical aspects of coaching and performance management in sales. They explore…
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E38 - CONSULTATIVE SELLING IN TECH SALES | John Care
In this episode of the 1% Edge podcast, Carlos Nouche and John Care delve into the evolving role of sales engineers in the tech industry. They discuss the…
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E37 - RESILIENCE IS ABOUT GETTING UP WITH GRACE AND CLARITY | Tom LeNoble
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Tom LeNoble, a coach, speaker, and author, about resilience and reinvention. Tom shares…
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E36 - CAN AI REALLY HELP YOU SELL? | Sriharsha Guduguntla
In this episode of the 1% Edge podcast, Carlos Nouche interviews Sriharsha Guduguntla, co-founder and CEO of Hyperbound AI, about the transformative role of AI…
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E35 - UNLOCKING THE SECRETS TO A PASSIONATE LIFE | Tal Tsfany
In this episode of the 1% Edge Podcast, host Carlos Nouche engages with Tal Tsfany, President and CEO of the Ayn Rand Institute, discussing the secrets to…
- The 1% Edge
E34 - AGILITY AND EMPATHY IN LEADERSHIP | Julie Thomas
In this episode of the 1% Edge podcast, Carlos Nouche and Julie Thomas discuss the challenges of selling in turbulent times, emphasizing the need for agility…
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E33 - THE STATE OF SALES: AI, ADAPTATION, AND THE HUMAN EDGE | John Barrows
In this episode of the 1% Edge Podcast, Carlos Nouche and John Barrows discuss the evolving landscape of sales, particularly in the context of AI and changing…
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E32 - BUILDING FOUNDATIONS FOR STARTUP SUCCESS | With Ben Stokes
In this episode of the 1% Edge podcast, Carlos Nouche and Ben Stokes discuss the do's and don'ts of working in sub $10 million startups. They explore the…
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E31 - YOU NEVER REGRET THE BOLD MOVES YOU MAKE | With Evisa Kekezi
In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Evisa Kekezi, Vice President at Workiva, about her journey of making bold moves to…
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E30 - STOP RUSHING THE PITCH: THE POWER OF SELLING THE PROBLEM FIRST | With Preston Lambrecht
In this episode of the 1% Edge Podcast, Carlos Nouche and Preston Lambrecht discuss the critical importance of understanding and selling the problem rather…