E48 - MASTERING THE ED-TECH GAME | Ari Paparo
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising, the dominance of Google, and the impact of AI on the industry. They discuss strategies for B2B companies, the role of podcasting and social media in advertising, and common mistakes to avoid in ad tech. Ari shares insights from his career and his new book, 'Yield', which explores Google's journey in the advertising space.We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!- Carlos and the 1% Edge TeamConnect…
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