E72 - How do you sell based on Value? | Eric Shaver
The conversation explores the critical gap in financial literacy among enterprise salespeople and the importance of effective communication with executives. Eric Shaver emphasizes that many sales professionals struggle to engage in meaningful financial discussions, which can hinder their effectiveness in sales. He highlights the need for salespeople to understand financial concepts and communicate in a way that resonates with executive-level decision-makers.TakeawaysAlmost every enterprise salesperson is functionally financially illiterate.Salespeople often struggle to start conversations…
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