E38 - CONSULTATIVE SELLING IN TECH SALES | John Care
In this episode of the 1% Edge podcast, Carlos Nouche and John Care delve into the evolving role of sales engineers in the tech industry. They discuss the importance of consultative selling, the impact of AI on sales processes, and the significance of understanding both pain and gain in customer interactions. John emphasizes the need for collaboration between sales reps and engineers, the value of building trust with customers, and the future of human connection in sales. The conversation also touches on strategies for building a world-class sales team and the personal insights of John as an…
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