E77 - From Reactive Training to Predictive Enablement in Sales I Christina Brady
Sales teams spend millions on training, enablement tools, and coaching programs, yet many still struggle to improve performance. Why does traditional sales enablement fail?In this episode of The 1% Edge Podcast, Carlos Nouche sits down with Christina Brady, CEO and Co-Founder of Luster, to unpack the real problem behind ineffective sales training. They explore how most organizations rely on reactive, one-size-fits-all programs without understanding the actual skill gaps within their teams.Christina shares why diagnosing the real problem is the missing piece in sales enablement and how…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.