E84 - Changing The Sales Mindset | Brent Adamson
In this episode of the 1% Edge, host Carlos Nouche engages with Brent Adamson, a renowned author and researcher in B2B sales. They explore the evolving landscape of sales, particularly the challenges and opportunities presented by modern buyer behaviors. Brent emphasizes the importance of decision confidence in driving high-quality, low-regret purchases and discusses how sales professionals can better engage buyers by focusing on customer self-perception rather than supplier perception. The conversation also delves into the significance of mutual success plans and collaboration in the sales…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.