E82 - Sales Is Changing Forever: The Future of B2B Sales Explained I Kyle Hegarty
In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with global sales trainer, keynote speaker, and author Kyle Hegarty to discuss how the world of B2B sales is rapidly evolving. Buyers today are more informed, more independent, and often complete most of their research before ever speaking with a sales representative. Kyle explains why many traditional sales processes no longer match the way modern buyers make decisions and why sales organizations must adapt to remain effective.Drawing from the ideas behind his book Sales Punks, Kyle shares why successful sales professionals…
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