E65 - UNLOCKING BUSINESS GROWTH THROUGH MARKETING STRATEGIES | Lisanne Murphy
In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Lisanne Murphy, founder of Lumina Growth Lab, about unlocking business growth through innovative marketing strategies. They discuss the importance of understanding the customer journey, the psychology of buyers, and how to navigate the evolving landscape of AI in marketing. Lisanne shares insights on creating effective content, common marketing mistakes in B2B, and her personal journey of optimization and growth.Catch Carlos on The Marketing Matrix Podcast with Lisanne Murphy — listen here: https://youtu.be/3SfFXk4D0kM-…
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