Shows / Retail Refined
Retail Refined
Retail Refined, hosted by consumer strategist Melissa Gonzalez, explores the forces reshaping consumer behavior, brand experience and commerce — and what those shifts mean for the leaders building what comes next. Drawing on more than two decades of industry experience, Melissa brings a practitioner’s lens to conversations with the executives, founders and innovators shaping retail today, challenging assumptions and connecting the dots across strategy, technology, experience and growth.
Episodes
Retail RefinedHow Will Sustainability Go Together with the "On-Demand" Economy?
Ohi’s mission is to enable every brand to offer instant post purchase experience. Ben Jones, Founder of Ohi, chatted with Melissa Gonzales about Ohi’s origin…
Retail RefinedHow CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading…
Retail RefinedThe New Profile of the Store Associate
The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associates that…
Retail RefinedData is Shifting the CPG-Retailer Relationship
CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolving. In…
Retail RefinedEcommerce Websites Have the Same Basic Structure. Will Higher Consumer Expectations Change That?
Ecommerce adoption has never been higher, but that doesn’t mean shoppers want standard shopping experiences. They’re expecting more and for brands to delight…
Retail RefinedWill Stores Carve Out More Space for Ecommerce Fulfillment?
Over the past year, ecommerce and online shopping, as well as BOPIS, saw a significant bump. Now, even with reopening marching along, will stores continue to…
Retail RefinedHow Brick and Mortar Stores Will Personalize the Guest Experience
With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest experience? For insights…
Retail RefinedWill Flexible Work be a Permanent Part of the Retail Landscape?
Flexible work schedules and work-life balance were a thing before the pandemic, but COVID-19 accelerated the work-from-home model. It also pushed it firmly…
Retail RefinedHow To Solve The Online Conversion Arithmetic
Connecting consumers to products they want to buy can sometimes be a complicated venture. Converting a shopper to a paid customer can be challenging…
Retail RefinedHow Your Brand Can Capitalize on the International Ecommerce Explosion
Last year saw a 35% increase in cross-border e-commerce as a result of the pandemic keeping consumers at home. While brands have unprecedented access to growth…
Retail RefinedHow Retailers Plan to Bring Back Shoppers This Summer
On this episode of MarketScale's Retail Refined, host Melissa Gonzalez dove into what the move into a post-pandemic summer could mean for retailers in the…
- Retail Refined
What Drives the Consumer Products Business Behind the Olympics
With the highly anticipated Tokyo Olympics and Tokyo Paralympics just around the corner, excitement for the Games has been building. Behind the scenes, the…
Retail RefinedWhat Does the Retail Landscape of 2025 Look Like?
The past year has been a deeply transformative one for the retail industry, which saw already emerging trends in online shopping, curbside pickup and more…
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How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
From building brands with musicians to connecting the dots between property owners and retail businesses, Jay Norris, CEO, and Co-Founder at Guesst has led an…
- Retail Refined
Why 5G Is the New Backbone of Retail
The retail industry’s reliance on technology is more apparent than ever. The way people shop, buy, and experience brands have changed dramatically in the next…
- Retail Refined
Are Re-Commerce and Circular Shopping Starting a Sustainable Retail Revolution?
The world of retail is shifting, influenced by the desire for more value and sustainability. Brands are answering this change with re-commerce and circular…
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Creating Impactful Digital Experiences for Your Retail Brand
Creating a digital experience for a consumer is essential but an often overlooked aspect of retail. Business owners are constantly trying to figure out how to…
- Retail Refined
Is Experiential Marketing Retail’s Ticket to a Resurgence?
Everything in life is an experience. They have just become more sophisticated and calculated, especially in retail, which is driving experiential marketing…
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Refocusing on Employee Engagement
The pandemic’s impact on retail was so disruptive. It changed the industry forever, and a big part of this is the associate model. As retailers lean into…
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Demystifying the Value of the Fitting Room with Data
What’s the value of the fitting room for retailers? Most don’t know because they don’t have data. In fact, many stores have little to no information on…
Retail RefinedThe Driving Forces Behind the Retail Digital Transformation
What’s driving retail digital transformation post-pandemic? There are two main categories—customer interaction and transaction enablement, both of which are…
Retail RefinedTurning Image Recognition and AI into Revenue
While the shelves at stores look appealing to shoppers, they encompass lots of data from retailers and manufacturers. Collecting and analyzing data is critical…
Retail RefinedHow Can Retailers Capitalize on Purchase Data?
Acquiring data is step one; understanding it and acting on it is what really matters. With data the fuel for better customer relationships, how can retailers…
Retail RefinedCreating a Store Experience Around Trust, Not Commodities
Host Melissa Gonzalez spoke with the company’s President and CEO, Dick Sullivan, about how the business is thriving. Sullivan has a long history of working for…
Retail RefinedStrengthening Customer Loyalty with Data
Host Melissa Gonzalez welcomed Jaysen Gillespie, SVP of Data and analytics for Shopkick. Gillespie has over two decades of experience in the industry and…
Retail RefinedAchieving a Transparent Supply Chain
How the world shops and buys has always been a steady evolution. In the last year, that incremental change hit rapid speed. That caused huge ramifications for…
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Centering the Store Experience Around Human Connection and Value Delivery
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions…
Retail RefinedSolving Retail Challenges with Computer Vision
Customer experience, inventory control, and interactions are all challenges for retailers. The pandemic only exasperated them; however, technology is closing…
Retail RefinedThe Importance of an Omnichannel Experience
The ecosystem of eCommerce is always evolving, and the last year has seen a rapid pivot for retailers. So, what can an eCommerce expert share? Host Melissa…
Retail RefinedLocation Analytics Are Reshaping Offline Retail’s Future
Data-driven retail delivers insights that lead to better decision-making. On the digital side, retailers have easy data sources, but offline retail is harder…
Retail RefinedThe Blending of Brick-and-Mortar and Online and the Rise of 'Dark Stores'
Steve Hornyak oversees Fabric's global sales, marketing, business development and customer success business functions. He has worked in the retail technology…
Retail RefinedHow Personalization and Supply Chain Efficiency are Driving Retail Resurgence
Melissa Gonzalez, host of MarketScale’s Retail Refined, knows what’s at the top of everyone in the industry’s mind as 2021 dawns – more personalized…
Retail RefinedHow Big Data Changed Fulfillment and Inventory in Retail
Retailers learned many lessons in 2020 relating to the “new” in-store experience. This knowledge now shines the light on what’s to come regarding inventory…
Retail RefinedWhat a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021
If there is anything recent events have taught us, it’s that being adaptable is a key trait in life and in business. To gain insight into the business side of…
Retail RefinedWhat Can Retailers Expect in 2021?
What lessons can retailers and brands look back on this year to make 2021 a better year? An expert on retail data and trends, consumer engagement, and…
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Rewriting the Playbook for Predicting Consumer Demand: Retail Refined
First Insight approaches retail with a forward looking view to consumers via predictive analytics. Through their extensive longitudinal data they are…
Retail RefinedThinking Differently About the “Package Journey"
Ned Hill is the founder and CEO of Position Imaging (PI), a pioneer in the field of advanced tracking technologies. Under Ned’s leadership, PI has successfully…
Retail RefinedWhy Robots are the Ultimate IOT Play for Retailers
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- Retail Refined
How to Leverage IoT Solutions While Remaining Human-Centric
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Retail RefinedThe Digitization of Offline Retail: Taking Your Store Online
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- Retail Refined
Driving Sales in the Era of Remote Communication
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Retail RefinedWhich Technology Integrations Will Ease Your Customers Pain Points?
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Addressing Retail's Experience Challenges with Data
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- Retail Refined
How to Prevent Your Retail Segment from Becoming the Next "Bookstore"
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Retail RefinedMerging the Physical and Digital Worlds: Retail Refined
In a (bring your own device) retail world, the lines between the physical and digital worlds continue to merge thanks to the possibilities of computer vision…
Retail RefinedThe Possibilities of Next Generation Technologies with Adaora Udoji of RLab
Computer vision and advanced algorithmic sensors have changed the possibilities of consumer facing technologies. From augmented reality to virtual reality…
Retail RefinedHow Do You Capture Customer Intent?
A look into capturing customer intent and how brands and retailers will be positioned better than before post COVID. In this discussion, host Melissa Gonzalez…