How Personalization and Supply Chain Efficiency are Driving Retail Resurgence
Melissa Gonzalez, host of MarketScale’s Retail Refined, knows what’s at the top of everyone in the industry’s mind as 2021 dawns – more personalized experiences and better supply chain efficiency.
In the wake of the COVID-19 pandemic, these two trends are paramount. Consumers are still hesitant to shop in person in many cases but, when they do, they’ll likely return to elevated expectations for personalized and tailored experiences. Those experience also transfer to online shopping, where data and analytics can help find ways to cater to individual consumers engaging in eCommerce.
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