What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021
If there is anything recent events have taught us, it’s that being adaptable is a key trait in life and in business. To gain insight into the business side of things, Melissa Gonzalez, Host, Retail Refined sat down with Adam Gam, US Chief Marketing Officer for Perfect Corp. to discuss the importance of adapting and embracing a 360 degree direct to consumer strategy.
What does Gam think is needed to make this strategy successful? Gam explained that consumers are spending more time online and are shopping more online. He feels that they have a big opportunity to capture those users’ needs by…
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