Strengthening Customer Loyalty with Data
Host Melissa Gonzalez welcomed Jaysen Gillespie, SVP of Data and analytics for Shopkick. Gillespie has over two decades of experience in the industry and oversees all aspects of data and analytics for Shopkick. This retail app rewards consumers and feeds retailers and brands essential consumer data.
The life of a consumer is changing, and while COVID-19 didn’t create these recent trends, it did accelerate them. Gillespie said, “Consumers want to know more. They are researchers, and they also care about the values of brands.”
Shopkick partners with retailers and brands to support their…
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