What Drives the Consumer Products Business Behind the Olympics
With the highly anticipated Tokyo Olympics and Tokyo Paralympics just around the corner, excitement for the Games has been building. Behind the scenes, the U.S. Olympic & Paralympic Properties (USOPP) team has also been hard at work, establishing new partnerships, and finding innovative ways to support its sponsors and licensees, and, ultimately, the athletes who bring the Games to life.
“Our athletes are amazing and truly in it for the love of the sport. They’re ambassadors for us as much as athletes on the world stage" -Peter Zeytoonjian
Melissa Gonzalez, Host of Retail Refined, was joined…
The skinny
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