Shows / Retail Refined

Retail Refined
Retail Refined, hosted by consumer strategist Melissa Gonzalez, explores the forces reshaping consumer behavior, brand experience and commerce — and what those shifts mean for the leaders building what comes next. Drawing on more than two decades of industry experience, Melissa brings a practitioner’s lens to conversations with the executives, founders and innovators shaping retail today, challenging assumptions and connecting the dots across strategy, technology, experience and growth.
Episodes
Retail RefinedHow Sensory Design Plays a Vital Role in Reshaping the Retail Experiences of Today
Sensory design is an emerging marker of today’s retail experience. The digital age continues to transform the retail industry, and the advent of Sensory…
Retail RefinedRICE 2023: Chubbies Shorts Seeks to Capitalize on the Latest Retail Trends and Innovations
RICE 2023 (the Retail Innovation Conference & Expo) brought out all the latest trends and innovations for retailers to experience. Halfway through 2023, the…
Retail RefinedLocus CEO Nishith Rastogi Wants His AI Tool To Help Meet Customer Demands
Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences…
Retail RefinedLocus CEO Nishith Rastogi Wants His AI Tool To Help Meet Customer Demands
Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences…

Retail RefinedUpskilling and Upscaling for the Future at IKEA
As AI advances with technologies such as GPT-4, companies are beginning to come to terms with the fact that “soft skill” education is crucial in creating a…
Retail RefinedReimagining Retail with IKEA Digital Transformation & New Store Formats
In the swiftly evolving retail industry, the conversation around digital transformation and retail technologies is more urgent than ever. Amid this tech-driven…
Retail RefinedRetail Refined with Henry Stupp
The retail industry is a dynamic landscape that demands constant adaptation to shifting consumer habits, market fluctuations, and technological advancements…
Retail RefinedDeep Dive into Innovations in Luxury Retail
As the landscape of luxury retail is rapidly evolving, a fresh perspective and innovations in luxury retail comes to the forefront from Lauren Barrie, the…
Retail RefinedFinding the Perfect Balance of Inspiration and Ease
In this episode of Retail Refined, host Melissa Gonzalez, sits down with Richard Lems, the Director of Format and Design at Rituals Cosmetics, to discuss the…
Retail RefinedActivating the Power of Brand
Toys “R” Us is an unforgettable part of many Americans’ childhoods, bringing back nostalgic memories of aisles upon aisles stacked high with all the toys a…
Retail RefinedBrand-To-Consumer: The Evolving Landscape of D2C Strategies and Experiential Retail
As retail evolves, so do many of the business models and strategies that are crucial to its success. Direct-to-consumer, or D2C, is the model that ensures that…




Retail RefinedThe Power of Resell Strategy with Archive
In this episode of Retail Refined: Shop Talk Europe 2023, host Melissa Gonzalez discussed the power of resell strategy with Emily Gittins, CEO and Co-Founder…


Retail RefinedThe Future of Social Commerce and Content Creation Via AI
Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce…
Retail RefinedThe Future of Social Commerce and Content Creation via AI
As the retail industry continues to evolve, retailers are constantly searching for ways to create more engaging and personalized content that will resonate…




Retail RefinedHow AI Video Analytics is Helping Retailers Deliver Better In-Person Experiences
In this episode of Retail Refined, host Melissa Gonzalez, Principal at MG2/ Founder of The Lionesque Group sits down with Tracy Benaman, Deep North VP of…










Retail RefinedWhy Retailers are Using Computer Vision to Help Customers Find the Perfect Shoe
Currently, the customer journey for shoe shopping is quite involved and tedious. Consumers shop for shoes, read reviews and shoe sizing graphs, maybe even go…
Retail RefinedBehind WorkJam's Mission to Improve Retention and Training in Retail
Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He…
Retail RefinedPlatform Unification Is More Important Than Ever for Retailers
Successful retail requires flexibility. Recently, omnichannel was groundbreaking, but Retail Dive now reports it as a consumer baseline expectation. Let’s say…
Retail RefinedHow Buy Now Pay Later is Impacting the Store Experience
The popularity of BNPL (buy now, pay later) has grown tremendously over the past decade. The attraction of breaking purchasing payments up over weeks without…
Retail RefinedHow Retailers Are Rethinking Their Space to Maximize Experience and Flow
Retail in 2022 and surviving as a brick-and-mortar store means keeping up with the consumers and consistently improving the customer’s experience. Keeping up…
Retail RefinedMoving Online to Brick & Mortar Has Helped UNTUCKit Thrive
With over 12K retail locations closing in 2020, leaving 159M square feet of retail space unoccupied, many might be thinking that the future of brick and mortar…
Retail RefinedIBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target…
Retail Refined$40 Million in Funding Allows HugePOD to expand to the US
The Head of Global Expansion at HugePOD discusses custom apparel with Retail Refined host Melissa Gonzalez. HugePOD is a global leader in print-on-demand…
Retail Refined$40 Million in Funding Allows HugePOD to expand to the US
HugePOD is a global leader in print-on-demand apparel design and manufacturing. Formally launched in 2021, HugePOD includes a worldwide network of diverse…
Retail RefinedStudies Show Consumers Spend More Time Shopping in Digital Realities Versus a Digital Page
The convenience of online shopping means those crowded malls are no longer. No more waiting in a long line to purchase an item, no more pushing through crowds…
Retail RefinedStudies Show Consumers Spend More Time Shopping in Digital Realities Versus a Digital Page
The convenience of online shopping means those crowded malls are no longer. No more waiting in a long line to purchase an item, no more pushing through crowds…
Retail RefinedWhy Virtual Dressing Rooms Will Be Key for Differentiating in Retail
The days of retail clothiers needing to stock multiple garment sizes could be drawing to a close. NOBAL Technologies developed a product poised to…
Retail RefinedWhy Virtual Dressing Rooms Will Be Key for Differentiating in Retail
The days of retail clothiers needing to stock multiple garment sizes could be drawing to a close. NOBAL Technologies developed a product poised to…
Retail RefinedHow Fast Fashion Can Fix Its Sustainability Reputation Through the Supply Chain
While at the world’s largest retail conference and expo, Retail Refined Host Melissa Gonzalez spoke with Chris Georgen, Founder and Chief Architect of Topl, a…
Retail RefinedHow Fast Fashion Can Fix Its Sustainability Reputation Through the Supply Chain
Hosted live from the world’s largest retail conference and expo, Retail Refined Host Melissa Gonzalez spoke with Chris Georgen, Founder and Chief Architect of…
Retail RefinedBringing One-click Checkouts to Merchants of All Sizes
Ian Leslie, Senior Director of Retail Advocacy at Bolt, joined Retail Refined for a live chat at NRF 2020. Bolt is a San Francisco-based one-click checkout…
Retail RefinedHow Will A Decrease in Foot Traffic Impact the In-Store Environment?
The rise of online retail in recent years has led to the downfall of many brick-and-mortar storefronts. Traffic at malls is down, and many retailers are…
Retail RefinedHaving Funding Isn't Enough, Entrepreneurs of Color Need an Ecosystem of Resources
Making a difference for black-owned businesses is Kendra Bracken-Ferguson. Bracken-Ferguson’s establishment of BrainTrust, an innovative social, digital, and…
Retail RefinedHaving Funding Isn't Enough, Entrepreneurs of Color Need an Ecosystem of Resources
Making a difference for black-owned businesses is Kendra Bracken-Ferguson. Bracken-Ferguson’s establishment of BrainTrust, an innovative social, digital, and…
Retail RefinedPop-Up Retailers Will Finally Have Analytics to Chart Success
This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time analytics…
Retail RefinedPop-Up Retailers Will Finally Have Analytics to Chart Success
This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time analytics…
Retail RefinedThe New Profile of the Store Associate
The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associates that…
Retail RefinedHow CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading…
Retail RefinedHow Will Sustainability Go Together with the "On-Demand" Economy?
Ohi’s mission is to enable every brand to offer instant post purchase experience. Ben Jones, Founder of Ohi, chatted with Melissa Gonzales about Ohi’s origin…