How CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question was on Retail Refined’s Melissa Gonzalez’ mind when she spoke with Andrew Criezis, Head of Product for SMB Globally, at NielsenIQ.
At NielsonIQ’s SMB segment, Criezis and his group work with small start-ups and brands that haven’t had a lot of experience working with data and understanding the marketplace and how to enter retail.
“For our retailer partners, it’s definitely a challenging time,” Criezis admitted…
The skinny
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