Reimagining Retail with IKEA Digital Transformation & New Store Formats
In the swiftly evolving retail industry, the conversation around digital transformation and retail technologies is more urgent than ever. Amid this tech-driven revolution, IKEA is pioneering a remarkable journey. The stakes are high, as IKEA aims to shift from being primarily a physical retailer to incorporating a substantial omni-channel presence. As of 2016 only 2% of IKEA's business was omni-enabled, now in 2023 it has leaped to 23%.
The central question being answered here: How is IKEA digitally transforming its business model and store formats to adapt to evolving consumer needs?
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