IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM.
One major player is initiating an omnichannel business strategy that places the touch points necessary to reach a target audience in their preferred time and place.
A key word for this approach is strategy, and that’s what consumers are seeing today in this…
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