Activating the Power of Brand
Toys “R” Us is an unforgettable part of many Americans’ childhoods, bringing back nostalgic memories of aisles upon aisles stacked high with all the toys a little mind could imagine. That’s why it was saddening for many who grew up with the chain to hear they filed for bankruptcy in September of 2018.
It’s quite possible, with the toy store opening back up within every Macy’s store across the U.S. as of last year. And one brand management company, WHP Global, is to thank for that.
What is WHP Global doing to use the power of brand and boost high-profile brands like Toys “R” Us that may have…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.