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Why Virtual Dressing Rooms Will Be Key for Differentiating in Retail

The days of retail clothiers needing to stock multiple garment sizes could be drawing to a close. NOBAL Technologies developed a product poised to revolutionize the customer retail experience with its interactive iMirror solution. Daniel Maher, VP of Technology at NOBAL, joined Retail Refined's Melissa Gonzalez at NRF to talk about the positive impact iMirror is already having on retail customers.

There are many advantages to this virtual approach to trying on clothes. Customers can mix-and-match products without searching for the store to find an item to then try on. Need a specific size…

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