How Sensory Design Plays a Vital Role in Reshaping the Retail Experiences of Today
Sensory design is an emerging marker of today’s retail experience. The digital age continues to transform the retail industry, and the advent of Sensory Enabling Technologies (SETs) is revolutionizing how consumers interact with brands online, creating immersive, multisensory customer experiences that were once only possible in physical stores. According to a study by McKinsey, 74% of U.S. retailers could increase their revenue by focusing on their e-commerce content. With global e-commerce sales trending towards $7.5 trillion by 2026, brands must raise the stakes to translate the sensory…
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