Why Retailers are Using Computer Vision to Help Customers Find the Perfect Shoe
Currently, the customer journey for shoe shopping is quite involved and tedious. Consumers shop for shoes, read reviews and shoe sizing graphs, maybe even go in store to try shoes on, and often buy multiple pairs in various sizes. Sometimes they even buy the same product in different sizes — only to ultimately return many if not all that don’t fit. Clearly, this isn’t the most effective, profitable, sustainable, or customer-friendly strategy.
With inconsistent shoe sizing found across the retail industry, Retail Refined’s host Melissa Gonzalez sat down with Volumental’s CEO and Co-Founder…
The skinny
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