The Future of Social Commerce and Content Creation Via AI
Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce platform purchases reached $363 billion in 2021. Compare that with the U.S., where social commerce sales were $36.6 billion in the same year. The trend is growing, however, and by 2025 those sales look to reach $79.6 billion, more than double the amount from 2021.
What’s driving the sales growth to that near $80 billion figure, and what technology will fuel it beyond the next two years? The future of social commerce and content creation…
The skinny
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