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RICE 2023: Chubbies Shorts Seeks to Capitalize on the Latest Retail Trends and Innovations

RICE 2023 (the Retail Innovation Conference & Expo) brought out all the latest trends and innovations for retailers to experience. Halfway through 2023, the retail industry is clearly emerging from a pandemic. The sector faced everything the pandemic could throw at it, supply chain issues, inflation, economic uncertainty, and geopolitical factors. However, consumers are still buying, and that customer shopping journey is more relevant than ever.

Retailers are adjusting to a new normal where a seamless experience and hybrid shopping are shaping the future of retail. According to Forbes, the…

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