Brand-To-Consumer: The Evolving Landscape of D2C Strategies and Experiential Retail
As retail evolves, so do many of the business models and strategies that are crucial to its success. Direct-to-consumer, or D2C, is the model that ensures that retailers sell and distribute their products directly to consumers. This allows them to avoid any other parties in the process. As a result, many brands are also shifting how they do business.
What are the brands doing to evolve D2C in retail?
Discussed on “Retail Refined,” host Melissa Gonzalez interviewed Sonal Gandhi, the Chief Content Officer at The Lead, on how D2C is helping change and evolve the landscape of retail.
Gandhi says…
The skinny
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