Platform Unification Is More Important Than Ever for Retailers
Successful retail requires flexibility. Recently, omnichannel was groundbreaking, but Retail Dive now reports it as a consumer baseline expectation. Let’s say a consumer is shopping on their mobile device. They transfer to their laptop to complete the transaction only to find an empty cart. These disconnections create enough friction for shoppers to jump and abandon ship. Platform unification is more important than ever. Enter: Fabric.
Fabric is a headless service. It ensures retailers' connection between multiplatform is seamless and reduces friction. “I’ve spent the last two decades plus in…
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