Ecommerce Websites Have the Same Basic Structure. Will Higher Consumer Expectations Change That?
Ecommerce adoption has never been higher, but that doesn’t mean shoppers want standard shopping experiences. They’re expecting more and for brands to delight them. Many of these companies are investing in experiential ecommerce. Retailed Refined host Melissa Gonzalez spoke with Neha Singh, the Founder and CEO of Obsess, about this topic. Singh, a returning guest, started Obsess, an experiential ecommerce platform, to enable companies to create visual, immersive, branded online shopping experiences.
“Most ecommerce websites have the same interface, but consumers have higher expectations for…
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