Is Experiential Marketing Retail’s Ticket to a Resurgence?
Everything in life is an experience. They have just become more sophisticated and calculated, especially in retail, which is driving experiential marketing. Breaking down what it is, its evolution, and more, Retail Refined host Melissa Gonzalez chatted with David Title, Partner at Bravo Media.
Title offered an overview of Bravo’s history. “We started in the early 2000s when every company needed quality video and animation content. When that became commoditized, we moved into events and interactivity. We then saw opportunities in applying what we knew to more permanent spaces with experiential…
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