Demystifying the Value of the Fitting Room with Data
What’s the value of the fitting room for retailers? Most don’t know because they don’t have data. In fact, many stores have little to no information on customer experiences in-store. Solving this problem is Crave Retail. The founder Matthew Cyr sat down with host Melissa Gonzalez to talk about the platform.
Cyr has an extensive background with experience in eCommerce software and in-store operations. He described Crave Retail as “an interactive experience and analytics platform that’s purpose-built for stores.”
When Cyr decided to launch the company, two driving factors guided him. First…
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