Location Analytics Are Reshaping Offline Retail’s Future
Data-driven retail delivers insights that lead to better decision-making. On the digital side, retailers have easy data sources, but offline retail is harder to quantify. Location analytics is closing the gap. To learn all about this exciting segment of data analytics and how it’s redefining retail, host Melissa Gonzalez welcomed Ethan Chernofsky, VP of Marketing for Placer.ai.
Basic concepts about foot traffic had been around for some time, with perimeter circles, but those lack accuracy and detail. Placer’s location analytics platform is different, providing a real break down of where…
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