Creating Impactful Digital Experiences for Your Retail Brand
Creating a digital experience for a consumer is essential but an often overlooked aspect of retail. Business owners are constantly trying to figure out how to break through the noise. Laura Davis-Taylor, the Chief Strategy Officer for InReality, talks with Retail Refined host Melissa Gonzalez about digital strategy, shopper marketing, and consumer product goods in retail, especially in the age of COVID-19.
Davis-Taylor talked about her role at InReality and what they do. She has been focused on creating meaningful digital experiences that bridge home, life, and store for over 25 years, both…
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