Creating a Store Experience Around Trust, Not Commodities
Host Melissa Gonzalez spoke with the company’s President and CEO, Dick Sullivan, about how the business is thriving.
Sullivan has a long history of working for top retail brands, including as the CMO of The Home Depot. He was also an EVP at the Atlanta Falcons. In both these roles, he worked for The Home Depot founder Arthur Blank.
Sullivan and Blank saw an opportunity with the store, which only had a few stores before their involvement. Now, the PGA TOUR Superstore will reach 50 locations in 2021 and has a booming eCommerce business, as well.
So, how did the business fare so well during the…
The skinny
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