How Can Retailers Capitalize on Purchase Data?
Acquiring data is step one; understanding it and acting on it is what really matters. With data the fuel for better customer relationships, how can retailers capitalize? To answer the question, host Melissa Gonzalez spoke with Jonathan Silver, Founder and CEO of Affinity Solutions. Affinity Solutions is a data-driven intelligence platform, which helps companies develop stronger connections with buyers and grow their business.
The company began as a solution for banks to manage credit and debit card reward programs. Those entities would send all this payment data to the company, which they…
The skinny
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