How Brick and Mortar Stores Will Personalize the Guest Experience
With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest experience?
For insights, MarketScale turned to Retail Refined host Melissa Gonzalez.
"The answer is yes, but it will be to varying degrees. We're seeing a long spectrum of where we can go when it comes to personalization.
The good part is, as consumers are getting more and more integrated [with mobile] over the past 12 months and shopping on their mobile device and on the desktop, we're learning more about consumers on a daily basis.
It's an opportunity for…
The skinny
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