Shows / Imperfect Marketing
Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
- Imperfect Marketing
Episode 65: Brief on Measuring Your Goals
Send us Fan Mail In this Imperfect Marketing Brief, we will talk about measuring your goals. How do you make sure you are on track? How do you ensure you…
Imperfect MarketingEpisode 64: Controlling How You and Your Brand Show up On Google with Jason Barnard, Digital Nomad
Send us Fan Mail In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard. Jason is not just a digital marketing…
- Imperfect Marketing
Episode 63: Brief: Social Media Trends for 2023
Send us Fan Mail So, I hope you already know my general feelings on trends—but just in case you're new to Imperfect Marketing—I don't recommend jumping on the…
Imperfect MarketingBonus Episode: Improve Your Visibility without Paid Ads
Send us Fan Mail Today's bonus episode is about how to increase your visibility without Paid Ads. Tracy Beavers has a ton of experience in sales and marketing…
Imperfect MarketingEpisode 62: Where Marketing is Headed in 2023 and Beyond
Send us Fan Mail In this episode of Imperfect Marketing, I get to speak with Ben Lund of Rise Marketing Group. We have an amazing conversation and explore…
- Imperfect Marketing
Episode 61: Brief on Short-Form Video
Send us Fan Mail So, I spoke with you in the last Imperfect Marketing Brief about 2023 trends. One of those trends was the short-form video. How can you…
Imperfect MarketingBonus Episode: Organizing Papers with C.Lee Cawley
Send us Fan Mail Today is National Clean Your Desk Day, and what better way to start the year off than with a clean desk? Join me as I ask C.Lee Cawley, a…
Imperfect MarketingEpisode 60: The 30 Minute Hour with Blaine Oelkers
Send us Fan Mail We are kicking off the new year with a great conversation on productivity and saving time. Blaine Oelkers is America's only Chief Results…
- Imperfect Marketing
Episode 59: Brief on 2023 Marketing Trends
Send us Fan Mail Okay! So I always share that you shouldn't immediately jump on trends, BUT staying up to date is important. So, keep the latest trends on your…
- Imperfect Marketing
Episode 58: A few highlights from 2022 Imperfect Marketing
Send us Fan Mail Welcome to the final Imperfect Marketing episode for 2022! I'm excited to share these highlights with you all. Thank you for joining me on…
- Imperfect Marketing
Episode 57: Brief on Setting Goals
Send us Fan Mail It's that time of year, and hopefully, you have been setting goals for 2023—but, it's not too late to start! I recently met with a client, and…
Imperfect MarketingEpisode 56: Branding with Linda Kleist
Send us Fan Mail I have had the pleasure of knowing Linda Kleist since 2015! I can't believe how quickly time flies. She is a fantastic branding expert. We…
- Imperfect Marketing
Episode 55: The GAP and the GAIN Book Review/Highlights
Send us Fan Mail I recently read The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success. Not my usual read, but I heard good…
Imperfect MarketingEpisode 54: How do you want to be seen?
Send us Fan Mail In this episode of Imperfect Marketing, I speak with Jennifer Palmer of VisibilityPod. She is the host of several podcasts and works with…
- Imperfect Marketing
Episode 53: My new Ideal Week
Send us Fan Mail 'Tis the season for New Year's Resolutions! One of my big ones this year is working towards creating an Ideal Week with my calendar. As you…
Imperfect MarketingEpisode 52: Q&A with Kendra
Send us Fan Mail Today's episode is going to be a little bit different! Special thanks to Angela Mitchell of Bridged Benefits Solutions, who was my special…
- Imperfect Marketing
Episode 51: What happens if you don't have a marketing plan?
Send us Fan Mail I discussed why all businesses needed a marketing plan a few weeks ago. I'll link that episode in the resources section if you need a…
Imperfect MarketingEpisode 50: Consider Adding an Intern to Your Team
Send us Fan Mail You may or may not know this... I teach as adjunct faculty for Rochester University. I LOVE teaching and sharing my knowledge with students!…
- Imperfect Marketing
Episode 49: 2022 Trends in Blogging
Send us Fan Mail A blog is one of the most powerful pieces of content you can create. When done right, it can help feed your email newsletter, build your SEO…
Imperfect MarketingEpisode 48: Business Mistakes you are Overlooking with Tim Redmond
Send us Fan Mail Are you ready to dive deep into the common business mistakes you are overlooking? I know this sounds like a heavy topic, but I promise it's…
- Imperfect Marketing
Episode 47: What's the difference between strategy and tactics?
Send us Fan Mail I know you're at least familiar with hearing the words strategy and tactics applied to marketing—but what do they mean? And which comes first?…
Imperfect MarketingEpisode 46: Answering Solopreneur's Marketing Questions
Send us Fan Mail I was joined by Heather Chavin this week, and I'm so excited to share this episode with you! She works with solopreneurs early in their…
- Imperfect Marketing
Episode 45: Who Needs a Marketing Plan?
Send us Fan Mail We are headed into a crazy busy holiday time. I get it; we don't have much time to stop, smell the roses, look around, and create a strategic…
Imperfect MarketingEpisode 44: Overcoming Limiting Beliefs and Growing Your Business
Send us Fan Mail This Imperfect Marketing episode is for you if you... feel that you are not enough think that everyone knows what you have to share have tried…
- Imperfect Marketing
Episode 43: List Hygiene
Send us Fan Mail Today we will continue our discussion of list hygiene and the things you need to keep a clean list. Step One: Remove all your bounced emails…
Imperfect MarketingEpisode 42: Are You Writing for Your Audience?
Send us Fan Mail When was the last time you looked at your website homepage through the eyes of your audience? Don't look and see if it says what YOU want…
- Imperfect Marketing
Episode 41: Interest Rates Increasing is Great for Your Marketing and Focus on Engagement
Send us Fan Mail Welcome back to another episode of Imperfect Marketing! In today's brief, we will be talking about two things you should be working on right…
Imperfect MarketingEpisode 40: Becoming Iconic with Jen
Send us Fan Mail Peaceful confidence. Doesn't that sound amazing?! Well—I believe it is. If you believe in yourself and know your gifts, people take notice…
- Imperfect Marketing
Episode 39: Brief on those Solution Aware in the Customer Journey
Send us Fan Mail This is episode 4 of 6 in a series on the customer journey, and we're covering Solution Aware customers today. I'll include links to the…
Imperfect MarketingEpisode 38: Camera Ready with Carrie LeZotte
Send us Fan Mail Carrie LeZotte has A TON of experience as a filmmaker and business owner. I had the pleasure of meeting her during the pandemic when she was…
- Imperfect Marketing
Episode 37: Brief on those Problem Aware in the Customer Journey
Send us Fan Mail This Imperfect Marketing Brief is episode 3 of 6 in a series on the Customer Awareness Journey, and we're covering Problem Aware customers…
- Imperfect Marketing
Episode 36: In honor of International Podcast Day—My Journey and Lessons Learned
Send us Fan Mail International Podcast Day is September 30th, and in honor of this holiday, I decided to share a bit of my journey in podcasting. In this…
- Imperfect Marketing
Episode 35: Brief on Prospects Unaware in the Customer Journey
Send us Fan Mail This Imperfect Marketing Brief is episode 2 of 6 in a series on the Customer Awareness Journey, and we're covering Unaware Prospects today…
Imperfect MarketingEpisode 34: Marketing WITHOUT Social Media with Johanna Renoth
Send us Fan Mail Are you intrigued by the episode title? CAN a business survive without maintaining a social media presence? Well, this Imperfect Marketing…
- Imperfect Marketing
Episode 33: Brief on the Customer Awareness Journey
Send us Fan Mail This episode begins a 6 part series focused entirely on the Customer Awareness Journey. The stages of the journey, as defined by Eugene…
Imperfect MarketingEpisode 32: Amazon Marketing and Micro-failures with Annalisa DeMarta
Send us Fan Mail WOW! I knew nothing about Amazon Marketing before my discussion with Annalisa DeMarta, but I learned A LOT during this episode of Imperfect…
- Imperfect Marketing
Episode 31: Email Marketing Metrics—What should you be tracking?
Send us Fan Mail In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates. (P.S. If you want to learn…
- Imperfect Marketing
Episode 30: SEO Tips for a Winning Strategy with Stephanie Long
Send us Fan Mail This week's Imperfect Marketing podcast is full of tips on search engine optimization tips from SEO expert Stephanie Long. Whether searching…
- Imperfect Marketing
Episode 29: Should I start email marketing before I have a website?
Send us Fan Mail How do you start an email marketing program before you have a website? It's easier than you think, and the earlier you start email marketing…
Imperfect MarketingEpisode 28: Digital Marketing with Jimmy Huynh of Kajabi
Send us Fan Mail I am so excited to have spent time with Jimmy Huynh, Kajabi's Senior Manager of Customer Training! In this episode of Imperfect Marketing…
Imperfect MarketingEpisode 26: Building Your Community and Podcasting Tips with special guest Lauren Kelley
Send us Fan Mail I am super excited about this episode with Lauren Kelley! Not only is Lauren a podcasting expert, but she has a ton of experience in community…
- Imperfect Marketing
Episode 25 Brief: Why do your emails go to spam and what to do about it!
Send us Fan Mail One of the reasons people tell me that they don't have an email newsletter or don't use email marketing is that they don't want to send spam…
Imperfect MarketingEpisode 24: Growing with Facebook Ads, featuring Jessica Tutton
Send us Fan Mail In this week's interview, I had the pleasure of speaking with Jessica Tutton, a Facebook Ads expert. Jessica Tutton shares her story with me…
Imperfect MarketingEpisode 22: How a senior placement services business has marketed itself
Send us Fan Mail In this week's episode, I speak with Charlotte Balluff, founder of A Place for You. She is a senior care consultant who helps people during…
- Imperfect Marketing
Episode 21 Brief: How do you get more information from your email subscribers?
Send us Fan Mail Information is very valuable. Google and Facebook have built huge empires just based on information. You can get information about your email…
- Imperfect Marketing
Episode 23 Brief: How do you get the attention of your audience?
Send us Fan Mail Throughout my career, the main focus has always been on reaching our audience where they are and creating content that would entice them to…
Imperfect MarketingEpisode 20: Do you want to go viral? Start by defining what that means to you.
Send us Fan Mail Welcome back to Imperfect Marketing. This week I speak with Andrea Walker-Leidy of Walker Publicity Consulting. Andrea and I spoke about a ton…
- Imperfect Marketing
Episode 19: Beware of Email Templates
Send us Fan Mail Okay, okay, I really don't mean to beware of templates. I LOVE templates and swipe files and like to take inspiration from other sources…
- Imperfect Marketing
Episode 17: The Power of an A Frame in Online Marketing
Send us Fan Mail Yes, an A-frame is a tool used by a lot of retail stores to drive foot traffic. What can we learn from an A-frame for digital marketing? There…
Imperfect MarketingEpisode 18: Building a Network with Liz Wiggins
Send us Fan Mail This week's episode features Liz Wiggins, a clinical psychologist who grew up in a public accounting firm. Liz joins me to talk about her…
Imperfect MarketingEpisode 16: Marketing Lessons from a 5th Generation Entrepreneur
Send us Fan Mail This week on Imperfect Marketing I speak with Carol Ward, of FranNet of Michigan. Carol is a 5th generation entrepreneur and started in PR and…
- Imperfect Marketing
Episode 15 Brief: How do I send an opt-in email?
Send us Fan Mail Welcome back to Imperfect Marketing! Today I answered a question that I was asked on social media: “How do I send an opt-in email to people I…
- Imperfect Marketing
Episode 14: Being Two Places at Once—Now Possible
Send us Fan Mail Thank you for tuning into another episode of Imperfect Marketing. In this episode, I had the pleasure of speaking with Brandan Fisher, the…
- Imperfect Marketing
Episode 13 Brief: Be True to Your Brand
Send us Fan Mail What are you willing to do for your brand? Welcome back, and thank you for tuning into another Imperfect Marketing Brief! These shorter…
- Imperfect Marketing
Episode 12: Your Marketing Questions Answered
Send us Fan Mail In this episode, I answer your questions and those I receive regularly. Listen in to find the answers to these questions: How do you build…
- Imperfect Marketing
Episode 11 Brief: Don't Just Check a Box! Be Authentic With What You Support
Send us Fan Mail Welcome back, and thank you so much for listening to another marketing brief. Today's focus is on authentic marketing. It's June, so I felt I…
Imperfect MarketingEpisode 10: Imperfect Marketing with Guest Nancy Maurer
Send us Fan Mail Welcome back to another Imperfect Marketing episode. My guest this week is guest Nancy Maurer. She is a coach and has grown her business…
- Imperfect Marketing
Episode 9: Brief: Burger King and Women's Day
Send us Fan Mail Did you see in 2021, on International Women's Day, that Burger King tweeted that "Women Belong in the Kitchen?" They were trying to…
Imperfect MarketingEpisode 8: Imperfect Marketing with Brenda Cadman, Canva Expert
Send us Fan Mail Welcome to another episode of Imperfect Marketing. This episode features Brenda Cadman, a Canva expert, and trainer. Brenda has been an…
- Imperfect Marketing
Episode 7 Brief: Marketo's Domain Non-Renewal
Send us Fan Mail In my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or really wrong. In this episode, I discuss…