Episode 31: Email Marketing Metrics—What should you be tracking?
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In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates.
(P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!)
So...what should you be tracking? Great question!
You should track:
email list growth
total clicks
total leads
total conversions
unsubscribes
I hope this episode helps you improve your email tracking techniques!
Are you interested in using a copy of my email marketing tracker? Drop me an email at support@kendracorman.com, and I will send it over.
Resources:
A…
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