Episode 23 Brief: How do you get the attention of your audience?
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Throughout my career, the main focus has always been on reaching our audience where they are and creating content that would entice them to buy, make them feel good about their purchase, or even just so they saw our name. It's about staying top of mind.
Most people start out in marketing with tactics, and it should be driven by your goals and strategy. Your goals define your strategy, and your tactics should come from there.
Now, if your goal is to engage your audience, you need their attention, right? One way to get their attention is to provide them with content that…
The skinny
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