Episode 15 Brief: How do I send an opt-in email?
Send us Fan Mail
Welcome back to Imperfect Marketing! Today I answered a question that I was asked on social media: “How do I send an opt-in email to people I want to add to my list?”
The answer is that you don’t—at least not through your email marketing provider.
I recommend handling these as one-offs rather than one large email. Keep your emails personal and relevant, and do your best to offer value to each of your targets. Avoid sending bulk email! You don’t want more email; I don’t want more email.
And yet…I sign up for email lists all the time!
Why?
I want the value they can give me. So…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.