Episode 20: Do you want to go viral? Start by defining what that means to you.
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Welcome back to Imperfect Marketing. This week I speak with Andrea Walker-Leidy of Walker Publicity Consulting.
Andrea and I spoke about a ton of marketing and PR topics for your business, including defining your target audience, going viral, and how being different is better than being better.
In this episode:
00:01:32 How Andrea tells stories
00:04:46 Where are your referrals really coming from?
00:09:24 Personal and professional branding- business is personal
00:24:14 What does going viral mean to you?
00:35:12 Right now is better than perfect
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The skinny
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