Episode 43: List Hygiene
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Today we will continue our discussion of list hygiene and the things you need to keep a clean list.
Step One: Remove all your bounced emails that are no longer valid.
Each time you send an email, you get a bounce report. Sometimes it is a temporary bounce, but other times it is permanent.
Constant Contact, for example, will give you a report of bounces they recommend for removal, and then you can delete them. It's a great way to keep your list clean of bad email addresses.
While they won't receive your emails anymore, removing bounced addresses will show the email service…
The skinny
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