Episode 16: Marketing Lessons from a 5th Generation Entrepreneur
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This week on Imperfect Marketing I speak with Carol Ward, of FranNet of Michigan.
Carol is a 5th generation entrepreneur and started in PR and Communications. She, like me, believes in integrated marketing and trying new things. Carol is also a fan of email marketing and works hard to grow her list.
She is also dedicated to helping people. Be sure to listen in for more.
In this episode we cover:
00:00:44: A fifth-generation business owner
00:03:43: How does helping others translate to success?
00:09:38: How Carol works to grow her email list
00:18:26: Leveraging "in-person"…
The skinny
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