Episode 33: Brief on the Customer Awareness Journey
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This episode begins a 6 part series focused entirely on the Customer Awareness Journey.
The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:
Unaware: this prospect doesn't even know they have a problem.
Problem Aware: They are aware of the problem but not the solution
Solution Aware: They are interested in figuring out how to solve their problem.
Product Aware: Looking for the right product
Most Aware: Narrowing down to their criteria
This journey is so important because you always need to meet your…
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