Episode 25 Brief: Why do your emails go to spam and what to do about it!
Send us Fan Mail
One of the reasons people tell me that they don't have an email newsletter or don't use email marketing is that they don't want to send spam.
A spam email is any unsolicited email usually sent out in bulk and is irrelevant, annoying, and sometimes malicious.
However, those of us who send out email marketing know that we aren't spammers! Instead, we send emails that add VALUE to our subscribers. Our emails contain information they need and could benefit from.
Despite these intentions, a valuable email might get sent straight to the spam folder instead of the recipient's inbox…
The skinny
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