Episode 37: Brief on those Problem Aware in the Customer Journey
Send us Fan Mail
This Imperfect Marketing Brief is episode 3 of 6 in a series on the Customer Awareness Journey, and we're covering Problem Aware customers today. I'll include links to the previous episodes in the resources section below!
You need to meet your customers where they are in their process. I love working with customers in the Problem Aware Phase. They are my favorite group because they have a million and a half questions.
You have the unique position to answer these questions and build your know, like, and trust factor with them.
My two favorite tools for this stage are…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.