Episode 35: Brief on Prospects Unaware in the Customer Journey
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This Imperfect Marketing Brief is episode 2 of 6 in a series on the Customer Awareness Journey, and we're covering Unaware Prospects today. I'll include links to the previous episodes in the resources section below!
Unaware Prospects are one of the hardest groups to market to. They are not impossible to reach, but you must make them aware of their problem before selling to them.
The good news is that you CAN create content that moves them further along their awareness journey.
I am a massive fan of Jamie Trull, and I attended one of her webinars focusing on tax tips and how…
The skinny
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