Episode 32: Amazon Marketing and Micro-failures with Annalisa DeMarta
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WOW! I knew nothing about Amazon Marketing before my discussion with Annalisa DeMarta, but I learned A LOT during this episode of Imperfect Marketing. I hope you do too!
We explore different advertising techniques used in the Amazon Marketplace and unpack Amazon's keyword ranking. Here's a hint: reviews and service matter, and it's a pay-to-play world.
One other fact I found fascinating is that the people who purchase items from your store aren't your customers. Instead, they are Amazon's customers.
There is a bit of a mindset shift here, but Annalisa shared her wealth of…
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