Episode 51: What happens if you don't have a marketing plan?

Imperfect Marketing · Nov 15, 2022 · 5m

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I discussed why all businesses needed a marketing plan a few weeks ago. I'll link that episode in the resources section if you need a refresher!

So, what happens if you don't have a marketing plan?

Here are five things you will face if you don't work on that for your business:

1. You won't have a clear direction.

If you are anything like me, your shiny object syndrome will be off the charts! Instead of moving in a straight path towards an end goal, you will try various things that won't necessarily get you from A to B.

2. You will not hit your goals.

You will not hit your…