Episode 47: What's the difference between strategy and tactics?
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I know you're at least familiar with hearing the words strategy and tactics applied to marketing—but what do they mean? And which comes first? Well, you're in the right place because today's Brief answers these questions!
Strategy and Tactics
Everyone says you should start with strategy, but 90% of them jump straight to tactics—which I don't recommend. Instead, create a strategy first and let it guide your tactics.
Is your strategy to improve your performance on social media? Your tactics are what will help you accomplish that strategy. For example, it might be determining…
The skinny
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