Shows / The Andrew Faris Podcast
The Andrew Faris Podcast
Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
Episodes
The Andrew Faris PodcastJu Rhyu Had A $630MM Exit. Is She Happy Now?
It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M. So in this episode, I brought Hero's…
The Andrew Faris Podcast7 Lessons From Black Friday Cyber Monday 2023
Success! That was mostly what I felt after BFCM this year, including 3 clients with their biggest revenue days ever. But that doesn't mean everything was a win…
The Andrew Faris PodcastCody Plofker Goes DEEP On Meta Media Buying
When Cody Plofker and I finished recording this episode, I told him, "That was basically Meta Media Buying 401." And that's exactly what I loved about this…
The Andrew Faris PodcastMy Exact Creative Testing Method For Meta Ads
Everyone knows that when you launch new creative in your Meta Ads account, you need to launch it into a creative testing campaign to see how it performs, then…
The Andrew Faris PodcastAMA #1: Bid Caps
You had questions about Bid Caps. I answered them. Questions ranged from why your Bid Caps are underspending, why they're overspending, and whether or not they…
The Andrew Faris PodcastWhy Percentage Of Spend Is The Best Pricing Model For Agencies
Lots of people have strong opinions about how best to price an ad agencies, and I'm one of them. I've seen this from all sides: brand, agency employee…
The Andrew Faris PodcastHow A Viral Smash Hit Product Took Over Wondery's Business
Wayne Borromeo didn't set out to build a water bottle brand. And he still mostly isn't. But what do you do when TikToks of your product go not just viral, but…
The Andrew Faris PodcastDan McCormick Is Taking "Build In Public" To A Whole New Level
I absolutely loved this conversation. When you "get" ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far…
The Andrew Faris PodcastBuilding The Process For Meta Ads Success
I've come to think of scaling a Meta Ads account as happening in two stages: Stage 1: finding the creative messaging that resonates with your customers. This…
- The Andrew Faris Podcast
Exactly 10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)
I've never done an episode like this ever before. Nate Lagos's tweet outlining his exact 10 keys to growing Original Grain was so good that I immediately DMed…
- The Andrew Faris Podcast
Does AOV Actually Matter?
AOV is either the most overrated or underrated metric in ecommerce, depending on who you ask. So I'm here to answer the question once and for all: does AOV…
- The Andrew Faris Podcast
Sarah Moret Grew Curie 1000% In One Year And Sold Into Every Walmart
It's arguably the wildest ride I've ever been on in ecommerce: since beginning to work with Sarah Moret and Curie in January of this year (2023), we've seen…
- The Andrew Faris Podcast
My 4-Step Method To High Performing Creative
As straightforward as it sounds: 4 steps that go into generating creative that actually performs. This is the foundation of my approach with my clients, and…
- The Andrew Faris Podcast
Patrick Coddou, One Year After The Exit
About a year ago, I released the first interview I ever recorded for The Andrew Faris Podcast: an interview with Patrick Coddou after he'd officially sold…
- The Andrew Faris Podcast
The Compounding Value Of Focus
A few months ago I started making a series of changes in my business. I cut work that I was good at, but not great at. I began building processes to outsource…
- The Andrew Faris Podcast
Jess Bachman Lights Creative Strategy On Fire
What even IS a "creative strategy?" Very often, it's nothing. That phrase is a nebulous synonym for "ads that someone hopes will sell products" at least as…
- The Andrew Faris Podcast
How To Turn 3 Crucial Concepts Into Actual Operational Processes
It's one thing to have the right idea. It's a whole other thing to actually implement it into your business. In fact, sometimes listening to another podcast or…
- The Andrew Faris Podcast
Ezra Firestone's Prescription For REAL Profit
"Serve the world unselfishly and profit." That's the tagline that Ezra Firestone appends to his work, and he's dead serious about it. As the CEO of Boom! By…
- The Andrew Faris Podcast
You Should Consider A Quiz
In a straightforward, tactical advice episode, I make the argument that more ecom stores should consider using quizzes as a core part of their customer…
- The Andrew Faris Podcast
Opening The Books: Mixed By Nasrin
Nasrin Jafari is the founder, designer and CEO of Mixed By Nasrin, a Brooklyn-based fashion company that's recently hit a 7-figure run rate and continues to…
- The Andrew Faris Podcast
Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%
I might be more bullish on Jack Rubin's Purdy & Figg than any other brand on which I've personally worked. That's because not only does the UK-based natural…
- The Andrew Faris Podcast
Care About Profit? Get Serious About Forecasting.
If you think forecasting is primarily about inventory planning, think again. Taken seriously, forecasting forces you to stare your business's financials in the…
- The Andrew Faris Podcast
Dave Rekuc Beat Cancer, Cash Conversion Cycles
Dave Rekuc is the current President & COO at Bambu Earth, the skincare brand that 4x400 contracted to focus on. He's one of the smartest guys in ecommerce…
- The Andrew Faris Podcast
What It's REALLY Like To Be A Filipino Ecom Employee (With Lara Guevara)
When Gregg Carey hired Lara Guevara to lead operations and supply chain for his ecommerce brand, Section 119, it changed the trajectories of both of their…
- The Andrew Faris Podcast
7 Reasons Your Bid Caps Aren't Spending
It's one of the most common questions I get: "I love the idea of Bid Caps, but every time I try to use them, they just don't spend as much as I want them to…
- The Andrew Faris Podcast
The Hidden Place Your Business Is Losing TONS Of Money
I'm convinced most ecommerce brands have a massive cost center that they have no idea exists. In fact, they probably think it's a profit-center. In this…
- The Andrew Faris Podcast
Panagiota Hatzis Built The Hiring, Onboarding, & Tech SOPs For My Business
Panagiota Hatzis is an HR & team leadership professional, the founder of Kati Kalo consulting, and the former VP of Differentiation (a twist on HR) & partner…
- The Andrew Faris Podcast
What Should Your ROAS Target Be?
Here's a conversation that everyone in DTC has had too many times: Agency: "What's your ROAS target?" Brand: "Well, what's a good ROAS on Meta?" That…
- The Andrew Faris Podcast
The #1 Skill In Media Buying Right Now
There once was a time when being a great media buyer was all about the ability to allocate budget, target customers effectively, and analyze & optimize the…
- The Andrew Faris Podcast
Bobbie Baby Co Passed $100m In 2 Years. It Could Have Been 2x That. (With Cherene Aubert)
Everything was going great for Bobbie Baby Co: the venture-backed startup disrupted a duopoly in the super-highly regulated category of baby formula and…
- The Andrew Faris Podcast
There's No Such Thing As "Revenue"
I tweeted a version of that episode title not long ago. It's nonsense: there is, of course, such a thing as revenue. But in DTC, revenue is also one of the…
- The Andrew Faris Podcast
Driveline Baseball Revolutionized Pro Sports. Now They're Growing An Incredible Business.
If you aren't a baseball fan, you might not realize that we're living through a revolution. And Driveline Baseball is right at the center of it. The…
- The Andrew Faris Podcast
Sean McGinnis Is A Team Leadership Master
From his early ecommerce days of enterprise level Google Ads arbitrage to his just-ended run as President of Kuru Footwear (a mid 8-figure DTC shoe brand)…
- The Andrew Faris Podcast
The Answer To The Single Most Important Question In Your Business
It's the most philosophical I've ever gotten on the podcast, and it's all around this question: why are you actually doing what you're doing in business?…
- The Andrew Faris Podcast
Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks
There's no one I've met who knows Amazon like Bryan Porter, the Chief Ecommerce Operator at Simple Modern. Simple Modern will do over $100M on Amazon ALONE in…
- The Andrew Faris Podcast
Your Worked Hard On Your Product. Now Tell People About It.
Your product didn't just appear out of thin air. It's the result of hundreds of hours of hard work, complete with crucial decisions you made so you could get…
- The Andrew Faris Podcast
Don't Tell Kelcey Lehrich Aggregators Don't Work
Kelsey Lehrich is the co-founder and CEO of 365 Holdings, an aggregator that currently has nine brands in their portfolio. Which gives Andrew a chance to…
- The Andrew Faris Podcast
You Have To Bridge The Digital Gap
It's the most obvious thing about selling products on the Internet. It's also one of the easiest things to forget. And being conscience of it is the bedrock of…
- The Andrew Faris Podcast
Gregg Carey's Business Was Transformed By Employees In The Philippines
SPONSORED EPISODE. Gregg Carey is the CEO of Section 119 and co-founder of More Staffing. More Staffing helps e-commerce businesses locate, hire, recruit…
- The Andrew Faris Podcast
Andrew Youderian Surveys The Ecommerce Landscape
Today's interview is with one of my very favorite people in ecommerce, Andrew Youderian. Andrew is the founder of E-commerce Fuel, an online community of…
- The Andrew Faris Podcast
The Definitive Case For Cost Controls On Meta (In 6 Arguments)
You should be buying your Meta Ads with Cost Controls. I've believed that for awhile now, but in the last six months my conviction on this point has solidified…
- The Andrew Faris Podcast
Panagiota Hatzis Knows How To Scale
So your business is growing? That's great. But it also comes with complications. Every team member you add means another line of communication, another…
- The Andrew Faris Podcast
4 Media Buying Rules Most People Get Wrong On Meta
In this solo episode, Andrew gets incredibly practical. Want to better harness the power of Meta Ads for your business? Great. Here are 4 truths that most…
- The Andrew Faris Podcast
Aaron Orendorff Is Saving Customers From Hell
Aaron Orendorff is the best B2B marketer I know, and it's not just because he's an elite writer (with a byline in the New York Times to show for it). It's also…
- The Andrew Faris Podcast
What To Do When You Have Great LTV
Your brand has great LTV, so everything is easy. Right? Not so fast. While growing a high-LTV brand is easier than growing a low-LTV brand, having a clear…
- The Andrew Faris Podcast
With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own
There's just no one else quite like Isaac Medeiros that I know of in ecommerce. With a team of a ~dozen creators, 16 freelance scriptwriters, multiple YouTube…
- The Andrew Faris Podcast
You Don't Need An Attribution Tool
Are you SURE you need that attribution tool you're paying for? I'm not. The closer I've looked at the performance of the brands that I work with, the more…
- The Andrew Faris Podcast
Matt Bertulli (Lomi, Pela Case) Is All About Customer Experience
Matt Bertulli has seen a lot: he's run a successful agency, raised venture money, and now runs two large and fast-growing ecom brands in Lomi and Pela Case…
- The Andrew Faris Podcast
The 6 Biggest Factors In Retention, In Order
Let's talk retention, but instead of pure methods and tactics, we're analyzing the "genetic" elements of high-retention brands and products. I've got 6 of…
- The Andrew Faris Podcast
Bill D'Alessandro Hates Your Bad Ecom Debt
Bill D'Alessandro is back! A couple months ago, Bill wrote a post that blew up in the Ecommerce Fuel forums titled "This Is An Intervention: Stop Taking Fixed…
- The Andrew Faris Podcast
It's The CEO's Job To Be Pessimistic
You didn't become an entrepreneur because you think, "Nothing will work out and I won't even try." Quite the opposite. But if you're the CEO of your company…
- The Andrew Faris Podcast
The Most Surprising Turnaround Story I've Ever Heard
If you gave me a list of 100 businesses and asked me to rank which ones were most likely to die in the next 5 years, I'd be shocked if you found me 5 I'd rank…
- The Andrew Faris Podcast
Born Primitive Just Did $1.2M In Two Hours
Bear Handlon isn't on Twitter, and if you aren't a CrossFitter you might not have heard much about Born Primitive. But I've seen them up close for years now…
- The Andrew Faris Podcast
Taylor Holiday & Richard Gaffin Reflect On Failure & Wisdom (Ecommerce Playbook Colab!)
It's the "very special episode" time of year and I'm doing my part. To round out 2022, I joined up with The Ecommerce Playbook Podcast for a colab episode…
- The Andrew Faris Podcast
The Easiest Way To Ensure Your DTC Business Is Unscalable
There's one really simple way to make certain that your DTC business simply cannot be successful at scale: lacking any organic revenue. In this episode, I'll…
- The Andrew Faris Podcast
Stop Testing New Ad Creative
Is there anything more certain in digital advertising than the importance of regularly testing new ad creative? Most people (including me!) would usually tell…
- The Andrew Faris Podcast
Bill D'Alessandro Is Obsessed With Contribution Margin
Bill D'Alessandro is the founder and CEO of Elements Brands, an aggregator that includes the rapidly growing Natural Dog Co. And while it's always too much to…
- The Andrew Faris Podcast
The Hidden Driver Of Profitable Customer Acquisition
Creative is the key to success on Facebook Ads, right? Right. But lots of brands aren't thinking strategically about the foundation underneath creative testing…
- The Andrew Faris Podcast
Andrew Campbell, OpenStore's Quant
Andrew Campbell sits in a unique position: he's the Head of Data Science at the most ambitious project in all of ecommerce, OpenStore, which means he's…
- The Andrew Faris Podcast
Don't Diversify Your Ad Spend
"We need to diversify our ad spend away from Facebook!" That's one of the most common things I hear ecom operators & marketers say right now, and it's mostly a…