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Why Percentage Of Spend Is The Best Pricing Model For Agencies
Lots of people have strong opinions about how best to price an ad agencies, and I'm one of them.
I've seen this from all sides: brand, agency employee, aggregator CEO, and now agency owner. After all that, I'm convinced that charging a percentage of spend is the best model for agency pricing, at least to a certain stage of DTC businesses.
In this episode, I make the case for why, then tell you exactly how I price AJF Growth.
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