7 Lessons From Black Friday Cyber Monday 2023

The Andrew Faris Podcast · Dec 11, 2023 · 33m

Success!

That was mostly what I felt after BFCM this year, including 3 clients with their biggest revenue days ever.

But that doesn't mean everything was a win this year. And after a couple weeks off to manage the BFCM chaos, I've analyzed the results and collected my top 7 lessons from the biggest week of the year in ecommerce.

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EPISODE HIGHLIGHTS

[00:01:28] Ad account strategies.

[00:03:48] Maximizing Black Friday customer acquisition.

[00:06:46] Bid caps for…